Revero – Denim Benches
From Israel, a guerrilla marketing campaign for denim brand Revero. Maybe it’s not really groundbreaking, but given the product advertised, it’s obviously interesting. Actually what’s relevant to notice is that they spotted a new advertising space available in public spaces.
I think this is one the better guerrilla marketing strategies, actually giving to the community, helping out local governments and creating buzz. These pictures have been floating around the internet for a while now and have had a lot of impressions.
For Revero this is ideal, the idea is new and hip and creates buzz, but not only that, they managed to spot new places to advertise.
Local governments can use the revenue from these campaigns to actually fix broken benches, build more benches, and thus create more places for advertising and recreation.
Actually, with the main focus of this campaign being the placement of the advertisements, it can make one think of what other public places could be used for marketing. Even the smallest companies could make use of public property (with permission of course), without very high costs, and even more, advertising can remain very local, which nowadays is becoming rare.
Written on 12-27-2010.
Published on 01-21-2011.